SERVICE INNOVATION | BUSINESS DESIGN
EXPERIENCE DESIGN | DESIGN RESEARCH
In the last 2 years, I have designed payment experiences that have touched the lives of more than 75 Mn users across the Airtel digital ecosystem. My major projects include designing checkout experience across web and app channels, and leading design for a new charter called Airtel pay which focuses on payment instruments like UPI payments and digital bills payments through BBPS, intended to create a singular destination for users payment needs.
Product Design | Design Strategy | Product thinking | User experience
Understanding the users and value perception of Dunzo to design a seamless and intuitive user experience for its multisided digital product that connects users to the nearest delivery partner for local deliveries creating an ecosystem for hyperlocal logistics and e-commerce.
User Research | User Experience Design | Insights | UX Debt
Worked on designing a cluster of services to streamline the logistics operations for transport companies and channelize the unorganized sector of drivers by ensuring the delivery of social security services using technology. Research for this project involved an extensive on-field user study to understand the problem areas, identify core needs and gather insights for designing the service.
Systems Mapping | Ethnographic Research | Service Design | Strategic design
Pitch Perfect was conceptualized and prototyped as a part of Service Design module at NID. The service is designed to help students approach the companies of their choice for projects and jobs. The service was delivered using three custom-designed toolkits during a peer guidance journey over three personalized sessions.
Service Persona | Service Blueprint | Service Protptyping
Designed the Strategic media plan along with campaign identity for Government of Gujarat's PNG Sahay Yojana - an extension to PM Ujjwala Yojana.
The project involved Ethnographic field research that aimed to facilitate effective policy trickle down in Bharuch District of Gujarat.
The logo and collaterals were selected as the identity for policy.
Ethnographic Design Research | Campaign Design | Policy recommendations
ZEFO is an early stage used goods e-commerce startup (recently acquired by Quikr). The project aimed at gauging the brand perception of ZEFO and the overall second-hand market in India through qualitative and quantitative research.
The research covered 1000+ participants through interviews and surveys which helped in discovering consumer insights, based on which the actionable were taken up to enhance the user experience for desired brand perception.
User Research | Data Analysis | Consumer Insights
Created a Design audit checklist after studying an existing medium scale organization to assess its design maturity.
This checklist can be used to identify opportunities for strategic interventions using various design disciplines as a tool for growth.
Design Audit | Market Research | Trend Analysis
Proposed Business Model Innovation based on the study on existing MSME cluster.
Also, recommended organizational frameworks for helping businesses with better growth opportunities.
Business Design | Business Model Evaluation |
Business Model Innovation | Framework Design
Studied the psychology of internet behavior exhibited on Tinder - Online dating platform.
The study resulted in the recommendation of an alternate service which is more relevant to the Indian context of dating.
Behavior mapping | Design Research | Simulation Design
As a part of Hackathon conducted by Bangalore International Airport and Accenture Innovation center, we designed the traveler's journey by reimagining the Non- aerobridge boarding system for a better travel experience.
Experience Mapping | Mobility System Design | Prototyping
Currently, leading payment experience at Airtel Thanks app (CSP) as a Product Designer. Prior to this, I had completed my Masters in Design, specializing in Strategic Design Management.
I intend to collaborate with multi-disciplinary domains and contribute by designing - meaningful experiences. For me, design is a prudent tool to build creative strategies, acknowledging the feasibility, viability, and desirability of any product or service.
My industry experience of 5+ years pans across Product design & research, and Process management.
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